WHAT IS SEO?
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. This authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
How Does Google™ Rank Pages?
Google™ promotes authority pages to the top of its rankings so it’s our responsibility to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This process allows you to attain strong and sustainable Google™ rankings. Through the use of Analytic Tracking tools we are able to help optimize this progress.
Local SEO
Local SEO is comprised of connecting to as many of the local listings as possible. One of the most important steps is the claiming and organizing of your Google Places Page. This alongside various other listing pages helps drive traffic. Keeping up-to-date social profiles can really help your search relevance especially in a local business area. One of the most important factors in a local listing is encouraging satisfied customers to leave reviews to your page. By doing so, potential leads can turn into customers the same way that a normal word of mouth sale is made. Through proper SEO and website setup, we are able to make this a much easier process for your clients and customers and thus encourages them to help spread the word.
SEO Summary
In short, SEO is used to help you become or appear to be more relevant than your competitors in your industry and to drive more potential leads to your business. For new websites this may take time, and patience is required. However, when done correctly this can have an extremely positive outcome for your business. Everybody online is searching for something. They’re searching for you, and we at Designs by GK just want to help them find you.