What is Analytic Tracking?
Analytic Tracking is the measurement, collection, analysis and reporting of data for purposes of understanding and optimizing web usage. However, it can also be used as a tool for business and market research. This tool makes it easier to assess and improve the effectiveness of a website. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
How can Analytic Tracking help me?
By understanding this web usage, we can create and alter strategies to improve our efficiency. These strategies drive how, when, and where we create and place content to increase traffic. Analytic tracking allows us to make effective edits to your page as well as the SEO that coincides with your page. This is a recurring process that allows us to inevitably make your online marketing presence more worthwhile.
On-Site Analytic Tracking
On-site web analytics consist of a vast amount of data driven from the direct traffic of your specific website. This data is an incredible collection of categories such as “Hits”, “Page Views”, “Visit/Session”, and “Bounce Rates”. It can also determine how long a unique visitor spent on your website and how they navigate the site.
Off-Site Analytic Tracking
Off-site web analytics is based on open data analysis, social media exploration, share of voice on web properties. It is usually used to understand how to market your site by identifying the keywords tagged to your site. These can come from either from social media or from other websites.